Weekly Intelligence Report

LinkedIn Content
Intelligence Report

13/03/2026 to 19/03/2026

23
Posts Analyzed
6.1K
Total Engagement
01 — Overview

Executive Summary

Total Posts
23
Across all monitored voices
Avg Engagement Score
267.3
Weighted engagement metric
Top Theme
Leadership & Management
Highest average engagement
Best Format
image
Top-performing content type
Period: 13/03/2026 to 19/03/2026 Generated: 19/03/2026 01:04
02 — Themes

Theme Breakdown

Theme Engagement Chart

Top Themes

  • Leadership & Management — 6 posts, avg engagement 767.5
  • Software Engineering — 5 posts, avg engagement 166.4
  • Career & Personal Branding — 1 posts, avg engagement 105
03 — Formats

Format Performance

Format Comparison Chart
image is the top-performing format with an average engagement score of 319.
  • image — avg score 319, 4 posts
  • text — avg score 288.7, 15 posts
  • video — avg score 174.7, 3 posts
  • carousel — avg score 16, 1 posts
  • poll — avg score 0, 0 posts
04 — Top Posts

Top Posts (1/2)

# Post Preview Author Theme Format Score Tier
1 Today I'm releasing my entire newsletter archive (350+ posts) and all podcast t… Lenny Rachitsky Leadership & Management text 3.4K viral
2 A non-technical designer turned 300+ of my podcast transcripts into an RPG game… Lenny Rachitsky Leadership & Management image 1.1K viral
3 Steve Yegge believes coding by hand will gradually disappear, grudgingly acknow… Gergely Orosz Software Engineering video 302 medium
4 Mitchell is one of the best engineers of our time: worth understanding how he w… Gergely Orosz Software Engineering text 254 medium
5 Jensen Huang just said it on stage yesterday at NVIDIA GTC: "Every company in t… Santiago Valdarrama AI & Technology text 223 medium
6 How did a tiny team of 30 engineers build WhatsApp, more than a decade ago, and… Gergely Orosz Software Engineering video 204 medium
7 25 anos em tecnologia. Não foram decisões técnicas que definiram minha carreira… André Martins Fintech & Payments text 172 medium
8 Negotiating your comp isn't greedy Lenny Rachitsky Career & Personal Branding image 105 medium
9 A few weeks ago, a friend of mine stopped contributing to a few open source pro… Santiago Valdarrama AI & Technology text 49 emerging
10 "I've done many courses over the years, but this was by far the best one." Ren… Shreyas Doshi Leadership & Management text 48 emerging
05 — Top Posts

Top Posts (2/2)

# Post Preview Author Theme Format Score Tier
11 Existe um padrão silencioso que destrói equipes de tecnologia. Não é falta de p… Waldyr Felix Leadership & Management text 48 emerging
12 Companies are obsessed with engineering productivity. But the truth? Most metr… Jether Canhada Software Engineering text 47 emerging
13 Agile foi feito para software determinístico. IA não é determinística. Esse é… André Martins AI & Technology text 35 emerging
14 Drones atingiram data centers da AWS nos Emirados Árabes e no Bahrein. A AWS c… Waldyr Felix AI & Technology image 31 emerging
15 "O diabo desta vida é que entre cem caminhos temos que escolher apenas um, e vi… Cris Kussuki AI & Technology image 27 emerging
16 A migração que destruiu o time não era técnica. Era política. Arquitetura monol… Waldyr Felix Software Engineering text 25 emerging
17 Shannon Egar: Over the past week, I've spent 30+ hours live with Shreyas Doshi,… Shreyas Doshi Leadership & Management text 22 emerging
18 Your engineering roadmap is probably lying. Not intentionally. Structurally.… Jether Canhada Leadership & Management text 21 emerging
19 If you are building agentic apps and want funding: The TinyFish Accelerator is… Santiago Valdarrama AI & Technology text 20 emerging
20 Você faz parte do desafio trazido pela chamada Shadow AI? Este é o tema do epis… Cris Kussuki AI & Technology video 18 emerging
06 — Hooks & CTAs

Hook & CTA Analysis

Hook Patterns

Hook Effectiveness

CTA Patterns

CTA Effectiveness
Best hook pattern: bold_claim  •  Best CTA pattern: link_click
07 — Voices

Key Voices

Name Seniority Themes Posts Total Engagement
Lenny Rachitsky Creator Leadership & Management, Career & Personal Branding 3 4.6K
Gergely Orosz Creator Software Engineering 3 760
Santiago Valdarrama Creator AI & Technology 3 292
André Martins C-Level AI & Technology, Fintech & Payments 3 223
Waldyr Felix C-Level AI & Technology, Leadership & Management, Software Engineering 3 104
Shreyas Doshi Creator Leadership & Management 2 70
Jether Canhada Director Leadership & Management, Software Engineering 2 68
Cris Kussuki C-Level AI & Technology 2 45
Nei Grando Creator AI & Technology 2 14
08 — Timing

Publishing Patterns

Publishing Heatmap
Best Day
Wednesday
Best Hour
00:00 BRT
09 — Gaps

Gap Analysis

Gap Analysis
Themes with high engagement but low content volume represent the best opportunities. Top opportunity: Career & Personal Branding.
  • Career & Personal Branding — Gap score: 2 (supply rank #5, demand rank #3)
  • Leadership & Management — Gap score: 1 (supply rank #2, demand rank #1)
  • Software Engineering — Gap score: 1 (supply rank #3, demand rank #2)
  • Fintech & Payments — Gap score: 0 (supply rank #4, demand rank #4)
10 — Newsletters

Newsletter Intelligence

No newsletter data available yet. Add newsletters via python3 tools/manage_newsletters.py add or run detection with detect.
10 — Your Performance

Your Performance vs. Field

Your Eng. Rate
11.6
per 1K followers
Field Avg Rate
2.3
per 1K followers
vs. Field
405% above
engagement rate
Posts Analyzed
3
your posts
Your Performance vs Field

By Theme (rate per 1K followers)

ThemePostsYour RateField RateDelta
AI & Technology 1 5.5 1.0 +4.5
Fintech & Payments 2 14.7 0.0 +14.7

By Format (rate per 1K followers)

FormatPostsYour RateField Rate
text 2 16.2 2.7
carousel 1 2.5 0.0

What drives your engagement

  • Theme: Fintech & Payments posts avg 94 engagement vs AI & Technology avg 35.
  • Format: text posts avg 103.5 engagement vs carousel avg 16.
  • Hook Type: bold_claim posts avg 103.5 engagement vs question avg 16.
  • Cta Type: comment_prompt posts avg 172 engagement vs link_click avg 25.5.
  • Day: Thursday posts avg 74.3 engagement.
  • Hour: 0h posts avg 74.3 engagement.
  • Text Length: very long (1000+) posts avg 103.5 engagement vs medium (200-500) avg 16.
12 — Actions

Recommendations

  1. Prioritize image posts — Image posts average 319 engagement score, outperforming other formats.
    Action: Aim for at least 2 image posts per week. Study the top performer: A non-technical designer turned 300+ of my podcast transcripts into an RPG game....
  2. Lead with 'bold_claim' hooks — Posts using 'bold_claim' hooks average 310 engagement score across 19 posts. bold_claim (310 avg, 19 posts) outperforms question (79 avg, 3 posts).
    Action: Open your next posts with a bold_claim. Example from top performer: "Today I'm releasing my entire newsletter archive (350+ posts) and all podcast transcripts (300+ epis"
  3. Close with 'link_click' CTAs — 'link_click' CTAs drive 388 avg engagement across 14 posts. link_click (388 avg, 14 posts) is the dominant CTA pattern vs none (104 avg, 4 posts).
    Action: End posts with a link click. Example: "a link to your project in the comments. If you've already built something, slurp in this new data an"
  4. Seize the 'Career & Personal Branding' opportunity — 'Career & Personal Branding' has high engagement (avg 105) but low volume (1 posts). This theme is underserved.
    Action: Create 2-3 posts per week on 'Career & Personal Branding'. The audience is hungry for this content but few creators are supplying it.
  5. Publish on Wednesdays around 00:00 BRT — Wednesday is the highest-engagement day (avg 724.2), and 00:00 BRT is the peak hour (avg 355.3).
    Action: Schedule your most important posts for Wednesday around 00:00 BRT. Use other weekdays for lighter content or reposts.
  6. Engage with top voices in 'Leadership & Management' — Lenny Rachitsky (Creator | Lenny Rachitsky) leads 'Leadership & Management' with 2 posts and 4466 total engagement.
    Action: Comment thoughtfully on posts from top voices in this theme. Build visibility before pitching collaborations.
  7. Ride the wave on trending keywords — The most engagement-weighted keywords are: data, transcripts, give, built, podcast. These terms appear in high-performing content.
    Action: Incorporate these keywords naturally into your next posts. Combine 2-3 trending terms for maximum resonance.
  8. Close the gap with targeted improvements — Your content averages 74.3 engagement, 74.9% below the field average of 296.2.
    Action: Focus on 'Fintech & Payments' where you already outperform (+94 vs field). Reduce posts in weaker themes.
13 — Methodology

Methodology

Data Sources

LinkedIn public posts from a curated roster of key voices in the CTO, fintech, engineering, and AI niches. Posts collected via compliant data access methods.

Collection Period

Period: 13/03/2026 to 19/03/2026
Total posts analyzed: 23
Key voices monitored: 9

Engagement Scoring

Weighted formula:
saves×4 + reposts×3 + comments×2 + likes×1

Tiers: Viral (>95th pct), High (>80th), Medium (>50th), Emerging (rest)

Filters & Disclaimers

Language: Portuguese & English

Engagement data is approximate and based on publicly visible metrics. Rankings reflect relative performance within the monitored set, not absolute LinkedIn benchmarks.