Weekly Intelligence Report
Brasil

LinkedIn Content
Intelligence Report

17/03/2026 to 23/03/2026

73
Posts Analyzed
19.2K
Total Engagement
01 — Overview

Executive Summary

Total Posts
73
Across all monitored voices
Avg Engagement Score
263
Weighted engagement metric
Top Theme
Career & Personal Branding
Highest average engagement
Best Format
carousel
Top-performing content type
Period: 17/03/2026 to 23/03/2026 Generated: 23/03/2026 12:23
02 — Themes

Theme Breakdown

Theme Engagement Chart

Top Themes

  • Career & Personal Branding — 9 posts, avg engagement 1.2K
  • Software Engineering — 14 posts, avg engagement 236.1
  • People & Culture — 8 posts, avg engagement 154.9
03 — Formats

Format Performance

Format Comparison Chart
carousel is the top-performing format with an average engagement score of 299.3.
  • carousel — avg score 299.3, 63 posts
  • video — avg score 37.7, 9 posts
  • text — avg score 0, 1 posts
  • image — avg score 0, 0 posts
  • poll — avg score 0, 0 posts
04 — Top Posts

Top Posts (1/2)

# Post Preview Author Theme Format Score Tier
1 Quando eu perdi o crachá 8103 André Santos Career & Personal Branding carousel 9.7K viral
2 Calma! O problema não é dar dica de retenção, é dar dica sem sustentar na práti… Emanuella Velez People & Culture carousel 876 high
3 Trabalhar remoto é uma das melhores coisas já inventadas pela humanidade. Erick Wendel Software Engineering carousel 822 high
4 Apontar erro é fácil. Resolver exige responsabilidade. Eberson Terra Software Engineering carousel 663 high
5 Sua reputação precisa de líderes que ampliem 537 21 comments 18 reposts Reactio… André Santos Career & Personal Branding carousel 633 high
6 Presente do fim de semana. A Anthropic publicou o guia completo para criar Skil… Leo Candido AI & Technology carousel 608 high
7 O Gamma acabou de lançar o maior update da sua história! Gio Mangoni AI & Technology carousel 495 medium
8 Tem gente que não pede demissão da empresa 372 23 comments 25 reposts Reactions Eberson Terra Software Engineering carousel 493 medium
9 Vem News por ai: Participei de um projeto 367 16 comments Reactions Rafa Mores AI & Technology carousel 399 medium
10 Tô num flow insano com LLMs que achava impossível atingir. Fazia tempo que não… Felipe Fialho Software Engineering carousel 343 medium
05 — Top Posts

Top Posts (2/2)

# Post Preview Author Theme Format Score Tier
11 Studying Abroad, traduzindo para o português, significa estudar no exterior ou… Simara Conceição Software Engineering carousel 342 medium
12 Por isso desistir não é opção! Se há dez anos alguém me contasse que eu viveria… Fabia Monteiro Leadership & Management carousel 234 medium
13 Os jovens querem CLT, mas não exatamente como ela foi desenhada. Sofia Esteves Leadership & Management carousel 230 medium
14 Uma porção de jornais, revistas e portais bloquearam bots de IA para não terem… Diogo Cortiz AI & Technology carousel 209 medium
15 Sempre amei escrever código mas depois de meses sem digitar uma linha, me sinto… Felipe Fialho Software Engineering carousel 203 medium
16 A Genial Investimentos foi destaque na Bloomberg em uma matéria sobre a nossa e… Evelyn Machry Poit Fintech & Payments carousel 194 medium
17 O ECA Digital entrou em vigor. 139 12 comments 7 reposts Reactions Diogo Cortiz AI & Technology carousel 184 medium
18 7 cursos para acelerar sua carreira em IA 100 Elisa Terumi AI & Technology carousel 184 medium
19 128 Alessandro Fernandes Software Engineering carousel 150 medium
20 Em um mundo de mudanças aceleradas 91 21 comments 1 repost Reactions Carla Michely Lima Fintech & Payments carousel 136 medium
06 — Hooks & CTAs

Hook & CTA Analysis

Hook Patterns

Hook Effectiveness

CTA Patterns

CTA Effectiveness
Best hook pattern: question  •  Best CTA pattern: none
07 — Voices

Key Voices

Name Seniority Themes Posts Total Engagement
André Santos Career & Personal Branding 2 10.3K
Eberson Terra Software Engineering 2 1.2K
Emanuella Velez People & Culture 2 906
Erick Wendel Software Engineering 1 822
Leo Candido AI & Technology 2 679
Gio Mangoni AI & Technology 3 648
Felipe Fialho Software Engineering 2 546
Diogo Cortiz AI & Technology 3 523
Rafa Mores AI & Technology 1 399
Simara Conceição Software Engineering 1 342
Fabia Monteiro Leadership & Management 2 311
Evelyn Machry Poit Fintech & Payments 2 251
08 — Timing

Publishing Patterns

Publishing Heatmap
Best Day
Sunday
Best Hour
23:00 BRT
09 — Gaps

Gap Analysis

Gap Analysis
Themes with high engagement but low content volume represent the best opportunities. Top opportunity: Career & Personal Branding.
  • Career & Personal Branding — Gap score: 4 (supply rank #5, demand rank #1)
  • People & Culture — Gap score: 3 (supply rank #6, demand rank #3)
  • Software Engineering — Gap score: 0 (supply rank #2, demand rank #2)
  • Other — Gap score: 0 (supply rank #7, demand rank #7)
10 — Newsletters

Newsletter Intelligence

No newsletter data available yet. Add newsletters via python3 tools/manage_newsletters.py add or run detection with detect.
10 — Your Performance

Your Performance vs. Field

No personal performance data available.
12 — Actions

Recommendations

  1. Prioritize carousel posts — Carousel posts average 299.3 engagement score, outperforming other formats.
    Action: Aim for at least 2 carousel posts per week. Study the top performer: Quando eu perdi o crachá 8103...
  2. Lead with 'question' hooks — Posts using 'question' hooks average 642 engagement score across 16 posts. question (642 avg, 16 posts) outperforms bold_claim (164 avg, 53 posts).
    Action: Open your next posts with a question. Example from top performer: "Quando eu perdi o crachá 8103"
  3. Close with 'none' CTAs — 'none' CTAs drive 361 avg engagement across 50 posts. none (361 avg, 50 posts) is the dominant CTA pattern vs link_click (88 avg, 9 posts).
    Action: End posts with a none. Example: "Quando eu perdi o crachá 8103"
  4. Seize the 'Career & Personal Branding' opportunity — 'Career & Personal Branding' has high engagement (avg 1176.4) but low volume (9 posts). This theme is underserved.
    Action: Create 2-3 posts per week on 'Career & Personal Branding'. The audience is hungry for this content but few creators are supplying it.
  5. Publish on Sundays around 23:00 BRT — Sunday is the highest-engagement day (avg 321.5), and 23:00 BRT is the peak hour (avg 453).
    Action: Schedule your most important posts for Sunday around 23:00 BRT. Use other weekdays for lighter content or reposts.
  6. Engage with top voices in 'Career & Personal Branding' — André Santos ( | André Santos) leads 'Career & Personal Branding' with 2 posts and 10304 total engagement.
    Action: Comment thoughtfully on posts from top voices in this theme. Build visibility before pitching collaborations.
  7. Ride the wave on trending keywords — The most engagement-weighted keywords are: perdi, crachá, reactions, comments, dar. These terms appear in high-performing content.
    Action: Incorporate these keywords naturally into your next posts. Combine 2-3 trending terms for maximum resonance.
  8. Start tracking your own posts — No own posts were found in the dataset. Without your own data, benchmarking against the field is not possible.
    Action: Mark your posts with is_own_post=true in the enrichment pipeline to enable comparative analysis in future runs.
13 — Methodology

Methodology

Data Sources

LinkedIn public posts from a curated roster of key voices in the CTO, fintech, engineering, and AI niches. Posts collected via compliant data access methods.

Collection Period

Period: 17/03/2026 to 23/03/2026
Total posts analyzed: 73
Key voices monitored: 45

Engagement Scoring

Weighted formula:
saves×4 + reposts×3 + comments×2 + likes×1

Tiers: Viral (>95th pct), High (>80th), Medium (>50th), Emerging (rest)

Filters & Disclaimers

Language: Portuguese & English

Engagement data is approximate and based on publicly visible metrics. Rankings reflect relative performance within the monitored set, not absolute LinkedIn benchmarks.