Weekly Intelligence Report

LinkedIn Content
Intelligence Report

17/03/2026 to 23/03/2026

103
Posts Analyzed
30.4K
Total Engagement
01 — Overview

Executive Summary

Total Posts
103
Across all monitored voices
Avg Engagement Score
295.1
Weighted engagement metric
Top Theme
Other
Highest average engagement
Best Format
carousel
Top-performing content type
Period: 17/03/2026 to 23/03/2026 Generated: 23/03/2026 12:23
02 — Themes

Theme Breakdown

Theme Engagement Chart

Top Themes

  • Other — 1 posts, avg engagement 1.4K
  • Career & Personal Branding — 19 posts, avg engagement 617.4
  • AI & Technology — 28 posts, avg engagement 280.3
03 — Formats

Format Performance

Format Comparison Chart
carousel is the top-performing format with an average engagement score of 308.5.
  • carousel — avg score 308.5, 84 posts
  • video — avg score 263.7, 17 posts
  • text — avg score 0, 2 posts
  • image — avg score 0, 0 posts
  • poll — avg score 0, 0 posts
04 — Top Posts

Top Posts (1/2)

# Post Preview Author Theme Format Score Tier
1 Quando eu perdi o crachá 8103 André Santos Career & Personal Branding carousel 9.7K viral
2 This isn't just a Disney robot. It's a preview of the next generation of AI sys… Pascal Bornet AI & Technology video 2.4K viral
3 People who want to see you win will help you win. Meera Remani Leadership & Management carousel 2.4K viral
4 The real reason AI is failing inside companies? Let's say it. Pascal Bornet AI & Technology carousel 1.9K viral
5 Hoje divulgamos os resultados de 2025 804 video 1.4K viral
6 Calma! O problema não é dar dica de retenção, é dar dica sem sustentar na práti… Emanuella Velez People & Culture carousel 876 high
7 Trabalhar remoto é uma das melhores coisas já inventadas pela humanidade. Erick Wendel Software Engineering carousel 822 high
8 In the age of AI, more leaders will look impressive on paper. But paper value i… Meera Remani Leadership & Management carousel 723 high
9 Apontar erro é fácil. Resolver exige responsabilidade. Eberson Terra Software Engineering carousel 663 high
10 Sua reputação precisa de líderes que ampliem 537 21 comments 18 reposts Reactio… André Santos Career & Personal Branding carousel 633 high
05 — Top Posts

Top Posts (2/2)

# Post Preview Author Theme Format Score Tier
11 Presente do fim de semana. A Anthropic publicou o guia completo para criar Skil… Leo Candido AI & Technology carousel 608 high
12 It's my birthday!! Here are 10 things I would have told myself 10 years ago. Madeline Mann Career & Personal Branding carousel 561 high
13 O Gamma acabou de lançar o maior update da sua história! Gio Mangoni AI & Technology carousel 495 medium
14 Tem gente que não pede demissão da empresa 372 23 comments 25 reposts Reactions Eberson Terra Software Engineering carousel 493 medium
15 Vem News por ai: Participei de um projeto 367 16 comments Reactions Rafa Mores AI & Technology carousel 399 medium
16 Tô num flow insano com LLMs que achava impossível atingir. Fazia tempo que não… Felipe Fialho Software Engineering carousel 343 medium
17 Studying Abroad, traduzindo para o português, significa estudar no exterior ou… Simara Conceição Software Engineering carousel 342 medium
18 A Substack post crashed the stock market in late February. One researcher (Cit… Allie K. Miller AI & Technology carousel 290 medium
19 Por isso desistir não é opção! Se há dez anos alguém me contasse que eu viveria… Fabia Monteiro Leadership & Management carousel 234 medium
20 Os jovens querem CLT, mas não exatamente como ela foi desenhada. Sofia Esteves Leadership & Management carousel 230 medium
06 — Hooks & CTAs

Hook & CTA Analysis

Hook Patterns

Hook Effectiveness

CTA Patterns

CTA Effectiveness
Best hook pattern: question  •  Best CTA pattern: none
07 — Voices

Key Voices

Name Seniority Themes Posts Total Engagement
André Santos Career & Personal Branding 2 10.3K
Pascal Bornet AI & Technology 3 4.4K
Meera Remani Leadership & Management 2 3.1K
Other 1 1.4K
Eberson Terra Software Engineering 2 1.2K
Emanuella Velez People & Culture 2 906
Erick Wendel Software Engineering 1 822
Leo Candido AI & Technology 2 679
Gio Mangoni AI & Technology 3 648
Madeline Mann Career & Personal Branding 2 617
Felipe Fialho Software Engineering 2 546
Diogo Cortiz AI & Technology 3 523
08 — Timing

Publishing Patterns

Publishing Heatmap
Best Day
Sunday
Best Hour
05:00 BRT
09 — Gaps

Gap Analysis

Gap Analysis
Themes with high engagement but low content volume represent the best opportunities. Top opportunity: Other.
  • Other — Gap score: 6 (supply rank #7, demand rank #1)
  • People & Culture — Gap score: 0 (supply rank #6, demand rank #6)
  • Software Engineering — Gap score: 0 (supply rank #5, demand rank #5)
  • Career & Personal Branding — Gap score: 0 (supply rank #2, demand rank #2)
10 — Newsletters

Newsletter Intelligence

No newsletter data available yet. Add newsletters via python3 tools/manage_newsletters.py add or run detection with detect.
10 — Your Performance

Your Performance vs. Field

No personal performance data available.
12 — Actions

Recommendations

  1. Prioritize carousel posts — Carousel posts average 308.5 engagement score, outperforming other formats.
    Action: Aim for at least 2 carousel posts per week. Study the top performer: Quando eu perdi o crachá 8103...
  2. Lead with 'question' hooks — Posts using 'question' hooks average 568 engagement score across 22 posts. question (568 avg, 22 posts) outperforms bold_claim (228 avg, 75 posts).
    Action: Open your next posts with a question. Example from top performer: "Quando eu perdi o crachá 8103"
  3. Close with 'none' CTAs — 'none' CTAs drive 372 avg engagement across 72 posts. none (372 avg, 72 posts) is the dominant CTA pattern vs link_click (210 avg, 15 posts).
    Action: End posts with a none. Example: "Quando eu perdi o crachá 8103"
  4. Seize the 'Other' opportunity — 'Other' has high engagement (avg 1431) but low volume (1 posts). This theme is underserved.
    Action: Create 2-3 posts per week on 'Other'. The audience is hungry for this content but few creators are supplying it.
  5. Publish on Sundays around 05:00 BRT — Sunday is the highest-engagement day (avg 803.6), and 05:00 BRT is the peak hour (avg 1931).
    Action: Schedule your most important posts for Sunday around 05:00 BRT. Use other weekdays for lighter content or reposts.
  6. Engage with top voices in 'Other' — ( | ) leads 'Other' with 1 posts and 1431 total engagement.
    Action: Comment thoughtfully on posts from top voices in this theme. Build visibility before pitching collaborations.
  7. Ride the wave on trending keywords — The most engagement-weighted keywords are: perdi, crachá, win, reactions, comments. These terms appear in high-performing content.
    Action: Incorporate these keywords naturally into your next posts. Combine 2-3 trending terms for maximum resonance.
  8. Start tracking your own posts — No own posts were found in the dataset. Without your own data, benchmarking against the field is not possible.
    Action: Mark your posts with is_own_post=true in the enrichment pipeline to enable comparative analysis in future runs.
13 — Methodology

Methodology

Data Sources

LinkedIn public posts from a curated roster of key voices in the CTO, fintech, engineering, and AI niches. Posts collected via compliant data access methods.

Collection Period

Period: 17/03/2026 to 23/03/2026
Total posts analyzed: 103
Key voices monitored: 64

Engagement Scoring

Weighted formula:
saves×4 + reposts×3 + comments×2 + likes×1

Tiers: Viral (>95th pct), High (>80th), Medium (>50th), Emerging (rest)

Filters & Disclaimers

Language: Portuguese & English

Engagement data is approximate and based on publicly visible metrics. Rankings reflect relative performance within the monitored set, not absolute LinkedIn benchmarks.