Weekly Intelligence Report
Brasil

LinkedIn Content
Intelligence Report

25/03/2026 to 30/03/2026

171
Posts Analyzed
803
Total Engagement
01 — Overview

Executive Summary

Total Posts
171
Across all monitored voices
Avg Engagement Score
4.7
Weighted engagement metric
Top Theme
Leadership & Management
Highest average engagement
Best Format
carousel
Top-performing content type
Period: 25/03/2026 to 30/03/2026 Generated: 30/03/2026 20:45
02 — Themes

Theme Breakdown

Theme Engagement Chart

Top Themes

  • Leadership & Management — 21 posts, avg engagement 29.9
  • AI & Technology — 35 posts, avg engagement 3.3
  • Career & Personal Branding — 28 posts, avg engagement 1.1
03 — Formats

Format Performance

Format Comparison Chart
carousel is the top-performing format with an average engagement score of 193.5.
  • carousel — avg score 193.5, 4 posts
  • text — avg score 0.2, 166 posts
  • video — avg score 0, 0 posts
  • image — avg score 0, 0 posts
  • poll — avg score 0, 0 posts
04 — Top Posts

Top Posts (1/2)

# Post Preview Author Theme Format Score Tier
1 Transição de carreira: pode, sim! Fiquei mais de 20 anos em uma mesma organiza… Alexandre da Costa Peixoto Leadership & Management carousel 627 high
2 A IA está em todo lugar hoje. Mas muita gente ainda não sabe por onde começar,… Elisa Terumi AI & Technology carousel 115 medium
3 70 a 80% das melhores oportunidades nunca chegam aos anuncios. Quanto mais estr… Janaína Lima Career & Personal Branding carousel 31 emerging
4 Foi incrível poder compartilhar um pouco da minha história e da jornada na Blue… André Faria Gomes Software Engineering text 29 emerging
5 Na CODE Consultoria, trabalhamos com lideres que precisam sustentar direcao em… Soraia de Santi Leadership & Management carousel 1 emerging
6 Na semana passada, tive a honra de participar de um projeto que me inspira muit… Alexandre da Costa Peixoto Leadership & Management text 0 emerging
7 Recebi esse cartão de aniversário, fruto de uma criatividade impressionante. Alexandre da Costa Peixoto Leadership & Management text 0 emerging
8 No dia 02/08 às 19:30, terei a honra de mediar esses grande lideres. Alexandre da Costa Peixoto Leadership & Management text 0 emerging
9 A verdade incômoda sobre os feedbacks. Marcus Buckingham e Ashley Goodall desaf… André Faria Gomes Software Engineering text 0 emerging
10 MELHOR GINASTA DO MUNDO. Rebeca Andrade a ginasta que conquistou a todos com se… Andreza Maia AI & Technology text 0 emerging
05 — Top Posts

Top Posts (2/2)

# Post Preview Author Theme Format Score Tier
11 EU FAÇO PARTE DA DELEGAÇÃO OFICIAL DO BRASIL NA COP30. Depois de algumas tentat… Andreza Maia AI & Technology text 0 emerging
12 CHEGUEI EM HARVARD. Uma conquista individual e coletiva! Sou uma das jovens lid… Andreza Maia AI & Technology text 0 emerging
13 ENTREVISTA SITE MUNDO NEGRO. O Mundo Negro é o maior e principal canal de notíc… Andreza Maia AI & Technology text 0 emerging
14 Tenho um negócio pra contar pra vocês! Sabe o TedX? Eu sou uma destas pessoas e… Andreza Maia AI & Technology text 0 emerging
15 Carreira não é prisão. Vamos falar sobre isso? Em conversa recente com alguns a… Carla Michely Lima Fintech & Payments text 0 emerging
16 Ao elaborar um orçamento para o cliente, quem aí já sentiu aquela agonia na hor… Carla Michely Lima Fintech & Payments text 0 emerging
17 Neste mês de fevereiro, finalizamos a primeira edição do Funds Experience. O ev… Clara Sodré Fintech & Payments text 0 emerging
18 FUNDOS EM FOCO - seu resumo semanal dos principais acontecimentos da Indústria… Clara Sodré Fintech & Payments newsletter 0 emerging
19 Na primeira edição do Funds Talks, tive a honra de mediar um painel sobre a ind… Clara Sodré Fintech & Payments text 0 emerging
20 Faz parte do meu trabalho como Analista de Fundos na XP, conversar com os maior… Clara Sodré Fintech & Payments text 0 emerging
06 — Hooks & CTAs

Hook & CTA Analysis

Hook Patterns

Hook Effectiveness

CTA Patterns

CTA Effectiveness
Best hook pattern: statistic  •  Best CTA pattern: link_click
07 — Voices

Key Voices

Name Seniority Themes Posts Total Engagement
Alexandre da Costa Peixoto Leadership & Management 4 627
Elisa Terumi AI & Technology 4 115
Janaína Lima Career & Personal Branding 4 31
André Faria Gomes Software Engineering 2 29
Soraia de Santi Leadership & Management 3 1
Andreza Maia AI & Technology 5 0
Diogo Cortiz AI & Technology 2 0
Gerson Rolim AI & Technology 1 0
Gio Mangoni AI & Technology 1 0
Leo Candido AI & Technology 4 0
Mikaeri Ohana AI & Technology 5 0
Laura Damaceno de Almeida AI & Technology 3 0
08 — Timing

Publishing Patterns

Publishing Heatmap
Best Day
Monday
Best Hour
10:00 BRT
09 — Gaps

Gap Analysis

Gap Analysis
Themes with high engagement but low content volume represent the best opportunities. Top opportunity: Leadership & Management.
  • Leadership & Management — Gap score: 5 (supply rank #6, demand rank #1)
  • Career & Personal Branding — Gap score: 2 (supply rank #5, demand rank #3)
  • Other — Gap score: 0 (supply rank #7, demand rank #7)
  • AI & Technology — Gap score: -1 (supply rank #1, demand rank #2)
10 — Newsletters

Newsletter Intelligence

Newsletters
1
Editions
1
NL Avg Engagement
0
vs Regular Posts
below 100%
  • 🥇 Clara Sodré's Newsletter by Clara Sodré — 1 editions, avg score 0
10 — Your Performance

Your Performance vs. Field

No personal performance data available.
12 — Actions

Recommendations

  1. Prioritize carousel posts — Carousel posts average 193.5 engagement score, outperforming other formats.
    Action: Aim for at least 2 carousel posts per week. Study the top performer: Transição de carreira: pode, sim! Fiquei mais de 20 anos em uma mesma organizaç...
  2. Lead with 'statistic' hooks — Posts using 'statistic' hooks average 6 engagement score across 5 posts. statistic (6 avg, 5 posts) outperforms bold_claim (5 avg, 145 posts).
    Action: Open your next posts with a statistic. Example from top performer: "70 a 80% das melhores oportunidades nunca chegam aos anuncios. Quanto mais estrategica e a posicao, "
  3. Close with 'link_click' CTAs — 'link_click' CTAs drive 23 avg engagement across 28 posts. link_click (23 avg, 28 posts) is the dominant CTA pattern vs none (1 avg, 125 posts).
    Action: End posts with a link click. Example: "já vinha pensando há algum tempo. Uma transição de carreira pode levar tempo e esforço, mas com dete"
  4. Seize the 'Leadership & Management' opportunity — 'Leadership & Management' has high engagement (avg 29.9) but low volume (21 posts). This theme is underserved.
    Action: Create 2-3 posts per week on 'Leadership & Management'. The audience is hungry for this content but few creators are supplying it.
  5. Publish on Mondays around 10:00 BRT — Monday is the highest-engagement day (avg 58), and 10:00 BRT is the peak hour (avg 115).
    Action: Schedule your most important posts for Monday around 10:00 BRT. Use other weekdays for lighter content or reposts.
  6. Engage with top voices in 'Leadership & Management' — Alexandre da Costa Peixoto ( | Alexandre da Costa Peixoto) leads 'Leadership & Management' with 4 posts and 627 total engagement.
    Action: Comment thoughtfully on posts from top voices in this theme. Build visibility before pitching collaborations.
  7. Ride the wave on trending keywords — The most engagement-weighted keywords are: carreira, tempo, transição, brasil, top. These terms appear in high-performing content.
    Action: Incorporate these keywords naturally into your next posts. Combine 2-3 trending terms for maximum resonance.
  8. Start tracking your own posts — No own posts were found in the dataset. Without your own data, benchmarking against the field is not possible.
    Action: Mark your posts with is_own_post=true in the enrichment pipeline to enable comparative analysis in future runs.
13 — Methodology

Methodology

Data Sources

LinkedIn public posts from a curated roster of key voices in the CTO, fintech, engineering, and AI niches. Posts collected via compliant data access methods.

Collection Period

Period: 25/03/2026 to 30/03/2026
Total posts analyzed: 171
Key voices monitored: 50

Engagement Scoring

Weighted formula:
saves×4 + reposts×3 + comments×2 + likes×1

Tiers: Viral (>95th pct), High (>80th), Medium (>50th), Emerging (rest)

Filters & Disclaimers

Language: Portuguese & English

Engagement data is approximate and based on publicly visible metrics. Rankings reflect relative performance within the monitored set, not absolute LinkedIn benchmarks.