Weekly Intelligence Report
Global

LinkedIn Content
Intelligence Report

23/03/2026 to 30/03/2026

154
Posts Analyzed
30.7K
Total Engagement
01 — Overview

Executive Summary

Total Posts
154
Across all monitored voices
Avg Engagement Score
199.1
Weighted engagement metric
Top Theme
AI & Technology
Highest average engagement
Best Format
text
Top-performing content type
Period: 23/03/2026 to 30/03/2026 Generated: 30/03/2026 20:45
02 — Themes

Theme Breakdown

Theme Engagement Chart

Top Themes

  • AI & Technology — 23 posts, avg engagement 1.3K
  • Career & Personal Branding — 22 posts, avg engagement 18.8
  • People & Culture — 30 posts, avg engagement 15.1
03 — Formats

Format Performance

Format Comparison Chart
text is the top-performing format with an average engagement score of 209.4.
  • text — avg score 209.4, 138 posts
  • carousel — avg score 114, 13 posts
  • video — avg score 92.7, 3 posts
  • image — avg score 0, 0 posts
  • poll — avg score 0, 0 posts
04 — Top Posts

Top Posts (1/2)

# Post Preview Author Theme Format Score Tier
1 OMG I'M SO HAPPY!!! 'Designing Machine Learning Systems' is finally out! Chip Huyen AI & Technology text 20.8K viral
2 Proud to be included on TIME's list of the TIME100 AI of 2025! Allie K. Miller AI & Technology text 8.0K viral
3 [PT-BR] 🇧🇷 Olá minhas rapadurinhas, tudo bem com vocês? 👋🏻 Receber a placa co… Ahirton Lopes AI & Technology carousel 683 high
4 Best Executive Resume Winner! It has been a few (busy) years since I entered a… Adrienne Tom Career & Personal Branding carousel 209 medium
5 What happens when imagination speaks two languages? I am incredibly excited to… Felipe Cofiño People & Culture video 172 medium
6 Every year, my most-read blog is the annual Executive Resume Trends report. I… Adrienne Tom Career & Personal Branding carousel 164 medium
7 Bridging the Gap from Strategy to AI-Powered Reality It's been an incredible w… Jaclyn Lee People & Culture carousel 93 emerging
8 PAPERBACK FINALLY AVAILABLE! 'From Zero to 1,000: The Organisational Playbook f… Anne Caron People & Culture text 88 emerging
9 Most podcasts don't make it past a first series. Let alone in-person podcasts,… Grant Evans Fintech & Payments carousel 81 emerging
10 Friendly Reminder: Patagonia zahlt im Zweifel die Kaution. Viele Unternehmen nu… Maik Klotz Fintech & Payments carousel 73 emerging
05 — Top Posts

Top Posts (2/2)

# Post Preview Author Theme Format Score Tier
11 Have you heard, read or experienced this yet? Recently there was an The Associa… Felipe Cofiño People & Culture video 72 emerging
12 Kein Mensch braucht den digitalen Euro. Aber vielleicht reden wir einfach über… Maik Klotz Fintech & Payments carousel 70 emerging
13 Tired of sending out resumes and hearing nothing back? You're not alone. Most j… Adrienne Tom Career & Personal Branding carousel 41 emerging
14 Wie man sich vor Deepfakes & Co. schützen kann: Werde zur Immobilie. Als Immobi… Maik Klotz Fintech & Payments video 34 emerging
15 People ask me regularly: "Is your job impacted by AI?" My answer is always the… Anne Caron People & Culture carousel 27 emerging
16 Agentic Commerce wird überschätzt. Agentic Banking nicht. Ich verstehe den Hype… Maik Klotz Fintech & Payments carousel 25 emerging
17 Friendly reminder: Vielleicht könnte die Kreditwirtschaft dabei helfen, das The… Maik Klotz Fintech & Payments carousel 15 emerging
18 Na CODE Consultoria, trabalhamos com lideres que precisam sustentar direcao em… Soraia de Santi Leadership & Management carousel 1 emerging
19 My first LinkedIn Learning AI course is officially live. Allie K. Miller AI & Technology text 0 emerging
20 I sat down with the founder of LinkedIn and 8 hyper-opinionated AIs. The result… Allie K. Miller AI & Technology text 0 emerging
06 — Hooks & CTAs

Hook & CTA Analysis

Hook Patterns

Hook Effectiveness

CTA Patterns

CTA Effectiveness
Best hook pattern: bold_claim  •  Best CTA pattern: link_click
07 — Voices

Key Voices

Name Seniority Themes Posts Total Engagement
Chip Huyen Creator AI & Technology 1 20.8K
Allie K. Miller AI & Technology 4 8.0K
Ahirton Lopes AI & Technology 1 683
Adrienne Tom Career & Personal Branding 3 414
Felipe Cofiño People & Culture 5 244
Maik Klotz Fintech & Payments 5 217
Anne Caron People & Culture 2 115
Jaclyn Lee People & Culture 1 93
Grant Evans Fintech & Payments 5 81
Soraia de Santi Leadership & Management 3 1
Aruna Pattam AI & Technology 5 0
Asavari Moon AI & Technology 2 0
08 — Timing

Publishing Patterns

Publishing Heatmap
Best Day
Wednesday
Best Hour
20:00 BRT
09 — Gaps

Gap Analysis

Gap Analysis
Themes with high engagement but low content volume represent the best opportunities. Top opportunity: Career & Personal Branding.
  • Career & Personal Branding — Gap score: 4 (supply rank #6, demand rank #2)
  • AI & Technology — Gap score: 3 (supply rank #4, demand rank #1)
  • Fintech & Payments — Gap score: 1 (supply rank #5, demand rank #4)
  • Other — Gap score: 0 (supply rank #7, demand rank #7)
10 — Newsletters

Newsletter Intelligence

No newsletter data available yet. Add newsletters via python3 tools/manage_newsletters.py add or run detection with detect.
10 — Your Performance

Your Performance vs. Field

No personal performance data available.
12 — Actions

Recommendations

  1. Prioritize text posts — Text posts average 209.4 engagement score, outperforming other formats.
    Action: Aim for at least 2 text posts per week. Study the top performer: OMG I'M SO HAPPY!!! 'Designing Machine Learning Systems' is finally out!...
  2. Lead with 'bold_claim' hooks — Posts using 'bold_claim' hooks average 228 engagement score across 133 posts. bold_claim (228 avg, 133 posts) outperforms question (18 avg, 17 posts).
    Action: Open your next posts with a bold_claim. Example from top performer: "OMG I'M SO HAPPY!!! 'Designing Machine Learning Systems' is finally out!"
  3. Close with 'link_click' CTAs — 'link_click' CTAs drive 653 avg engagement across 33 posts. link_click (653 avg, 33 posts) is the dominant CTA pattern vs none (82 avg, 103 posts).
    Action: End posts with a link click. Example: "OMG I'M SO HAPPY!!! 'Designing Machine Learning Systems' is finally out!"
  4. Seize the 'Career & Personal Branding' opportunity — 'Career & Personal Branding' has high engagement (avg 18.8) but low volume (22 posts). This theme is underserved.
    Action: Create 2-3 posts per week on 'Career & Personal Branding'. The audience is hungry for this content but few creators are supplying it.
  5. Publish on Wednesdays around 20:00 BRT — Wednesday is the highest-engagement day (avg 172), and 20:00 BRT is the peak hour (avg 172).
    Action: Schedule your most important posts for Wednesday around 20:00 BRT. Use other weekdays for lighter content or reposts.
  6. Engage with top voices in 'AI & Technology' — Chip Huyen (Creator | Chip Huyen) leads 'AI & Technology' with 1 posts and 20793 total engagement.
    Action: Comment thoughtfully on posts from top voices in this theme. Build visibility before pitching collaborations.
  7. Ride the wave on trending keywords — The most engagement-weighted keywords are: learning, systems, designing, finally, omg. These terms appear in high-performing content.
    Action: Incorporate these keywords naturally into your next posts. Combine 2-3 trending terms for maximum resonance.
  8. Start tracking your own posts — No own posts were found in the dataset. Without your own data, benchmarking against the field is not possible.
    Action: Mark your posts with is_own_post=true in the enrichment pipeline to enable comparative analysis in future runs.
13 — Methodology

Methodology

Data Sources

LinkedIn public posts from a curated roster of key voices in the CTO, fintech, engineering, and AI niches. Posts collected via compliant data access methods.

Collection Period

Period: 23/03/2026 to 30/03/2026
Total posts analyzed: 154
Key voices monitored: 49

Engagement Scoring

Weighted formula:
saves×4 + reposts×3 + comments×2 + likes×1

Tiers: Viral (>95th pct), High (>80th), Medium (>50th), Emerging (rest)

Filters & Disclaimers

Language: Portuguese & English

Engagement data is approximate and based on publicly visible metrics. Rankings reflect relative performance within the monitored set, not absolute LinkedIn benchmarks.