Weekly Intelligence Report

LinkedIn Content
Intelligence Report

30/03/2026 to 04/04/2026

337
Posts Analyzed
36.3K
Total Engagement
01 — Overview

Executive Summary

Total Posts
337
Across all monitored voices
Avg Engagement Score
107.6
Weighted engagement metric
Top Theme
AI & Technology
Highest average engagement
Best Format
carousel
Top-performing content type
Period: 30/03/2026 to 04/04/2026 Generated: 05/04/2026 13:57
02 — Themes

Theme Breakdown

Theme Engagement Chart

Top Themes

  • AI & Technology — 50 posts, avg engagement 592.1
  • Other — 40 posts, avg engagement 120.5
  • Leadership & Management — 47 posts, avg engagement 13.4
03 — Formats

Format Performance

Format Comparison Chart
carousel is the top-performing format with an average engagement score of 250.3.
  • carousel — avg score 250.3, 23 posts
  • text — avg score 97.6, 310 posts
  • video — avg score 92.7, 3 posts
  • image — avg score 0, 0 posts
  • poll — avg score 0, 0 posts
04 — Top Posts

Top Posts (1/2)

# Post Preview Author Theme Format Score Tier
1 OMG I'M SO HAPPY!!! 'Designing Machine Learning Systems' is finally out! Chip Huyen AI & Technology text 20.8K viral
2 Proud to be included on TIME's list of the TIME100 AI of 2025! Allie K. Miller AI & Technology text 8.0K viral
3 My brother has been missing since 31st March 2026. Anshika Gupta carousel 3.3K viral
4 [PT-BR] 🇧🇷 Olá minhas rapadurinhas, tudo bem com vocês? 👋🏻 Receber a placa co… Ahirton Lopes AI & Technology carousel 683 high
5 Transição de carreira: pode, sim! Fiquei mais de 20 anos em uma mesma organiza… Alexandre da Costa Peixoto Leadership & Management carousel 627 high
6 Best Executive Resume Winner! It has been a few (busy) years since I entered a… Adrienne Tom Career & Personal Branding carousel 209 medium
7 What happens when imagination speaks two languages? I am incredibly excited to… Felipe Cofiño People & Culture video 172 medium
8 Every year, my most-read blog is the annual Executive Resume Trends report. I… Adrienne Tom Career & Personal Branding carousel 164 medium
9 A IA está em todo lugar hoje. Mas muita gente ainda não sabe por onde começar,… Elisa Terumi AI & Technology carousel 115 medium
10 Bridging the Gap from Strategy to AI-Powered Reality It's been an incredible w… Jaclyn Lee People & Culture carousel 93 emerging
05 — Top Posts

Top Posts (2/2)

# Post Preview Author Theme Format Score Tier
11 PAPERBACK FINALLY AVAILABLE! 'From Zero to 1,000: The Organisational Playbook f… Anne Caron People & Culture text 88 emerging
12 Most podcasts don't make it past a first series. Let alone in-person podcasts,… Grant Evans Fintech & Payments carousel 81 emerging
13 Friendly Reminder: Patagonia zahlt im Zweifel die Kaution. Viele Unternehmen nu… Maik Klotz Fintech & Payments carousel 73 emerging
14 Have you heard, read or experienced this yet? Recently there was an The Associa… Felipe Cofiño People & Culture video 72 emerging
15 Kein Mensch braucht den digitalen Euro. Aber vielleicht reden wir einfach über… Maik Klotz Fintech & Payments carousel 70 emerging
16 My TEDx talk is live Asavari Moon text 60 emerging
17 My efforts are being recognised in the UK Parliament Asavari Moon text 60 emerging
18 The fancy blue badge is here Asavari Moon text 60 emerging
19 Being back as a speaker at London Tech Week Asavari Moon text 60 emerging
20 An evening with Her Royal Highness Princess Beatrice Asavari Moon text 60 emerging
06 — Hooks & CTAs

Hook & CTA Analysis

Hook Patterns

Hook Effectiveness

CTA Patterns

CTA Effectiveness
Best hook pattern: bold_claim  •  Best CTA pattern: link_click
07 — Voices

Key Voices

Name Seniority Themes Posts Total Engagement
Chip Huyen Creator AI & Technology 1 20.8K
Allie K. Miller AI & Technology 4 8.0K
Anshika Gupta Software Engineering, Other 4 3.3K
Ahirton Lopes AI & Technology 1 683
Alexandre da Costa Peixoto Leadership & Management 4 627
Adrienne Tom Career & Personal Branding 3 414
Asavari Moon AI & Technology, Other 7 300
Luis Font Senior Other 5 300
Felipe Cofiño People & Culture 5 244
Maik Klotz Fintech & Payments, Other 6 217
davidmcleanatgetkeepgrow Senior Other 5 180
devnavarro Senior Other 5 180
08 — Timing

Publishing Patterns

Publishing Heatmap
Best Day
Friday
Best Hour
08:00 BRT
09 — Gaps

Gap Analysis

Gap Analysis
Themes with high engagement but low content volume represent the best opportunities. Top opportunity: Other.
  • Other — Gap score: 5 (supply rank #7, demand rank #2)
  • AI & Technology — Gap score: 2 (supply rank #3, demand rank #1)
  • Leadership & Management — Gap score: 2 (supply rank #5, demand rank #3)
  • Fintech & Payments — Gap score: 0 (supply rank #6, demand rank #6)
10 — Newsletters

Newsletter Intelligence

Newsletters
1
Editions
1
NL Avg Engagement
0
vs Regular Posts
below 100%
  • 🥇 Clara Sodré's Newsletter by Clara Sodré — 1 editions, avg score 0
10 — Your Performance

Your Performance vs. Field

Your Eng. Rate
0.0
per 1K followers
Field Avg Rate
108.6
per 1K followers
vs. Field
100% below
engagement rate
Posts Analyzed
3
your posts
Your Performance vs Field

By Theme (rate per 1K followers)

ThemePostsYour RateField RateDelta
No theme data

By Format (rate per 1K followers)

FormatPostsYour RateField Rate
No format data

What drives your engagement

  • Theme: posts avg 0 engagement.
  • Format: post posts avg 0 engagement.
  • Hook Type: bold_claim posts avg 0 engagement vs question avg 0.
  • Cta Type: none posts avg 0 engagement.
  • Day: Wednesday posts avg 0 engagement vs Sunday avg 0.
  • Hour: 10h posts avg 0 engagement vs 13h avg 0.
  • Text Length: short (<200 chars) posts avg 0 engagement.
12 — Actions

Recommendations

  1. Prioritize carousel posts — Carousel posts average 250.3 engagement score, outperforming other formats.
    Action: Aim for at least 2 carousel posts per week. Study the top performer: My brother has been missing since 31st March 2026....
  2. Lead with 'bold_claim' hooks — Posts using 'bold_claim' hooks average 123 engagement score across 291 posts. bold_claim (123 avg, 291 posts) outperforms question (13 avg, 30 posts).
    Action: Open your next posts with a bold_claim. Example from top performer: "OMG I'M SO HAPPY!!! 'Designing Machine Learning Systems' is finally out!"
  3. Close with 'link_click' CTAs — 'link_click' CTAs drive 374 avg engagement across 60 posts. link_click (374 avg, 60 posts) is the dominant CTA pattern vs none (54 avg, 241 posts).
    Action: End posts with a link click. Example: "OMG I'M SO HAPPY!!! 'Designing Machine Learning Systems' is finally out!"
  4. Seize the 'Other' opportunity — 'Other' has high engagement (avg 120.5) but low volume (40 posts). This theme is underserved.
    Action: Create 2-3 posts per week on 'Other'. The audience is hungry for this content but few creators are supplying it.
  5. Publish on Fridays around 08:00 BRT — Friday is the highest-engagement day (avg 3263), and 08:00 BRT is the peak hour (avg 3263).
    Action: Schedule your most important posts for Friday around 08:00 BRT. Use other weekdays for lighter content or reposts.
  6. Engage with top voices in 'AI & Technology' — Chip Huyen (Creator | Chip Huyen) leads 'AI & Technology' with 1 posts and 20793 total engagement.
    Action: Comment thoughtfully on posts from top voices in this theme. Build visibility before pitching collaborations.
  7. Ride the wave on trending keywords — The most engagement-weighted keywords are: learning, systems, designing, finally, omg. These terms appear in high-performing content.
    Action: Incorporate these keywords naturally into your next posts. Combine 2-3 trending terms for maximum resonance.
  8. Close the gap with targeted improvements — Your content averages 0 engagement, 100.0% below the field average of 108.6.
    Action: Study the top 5 posts in your primary themes and reverse-engineer their hook patterns, formats, and CTAs.
13 — Methodology

Methodology

Data Sources

LinkedIn public posts from a curated roster of key voices in the CTO, fintech, engineering, and AI niches. Posts collected via compliant data access methods.

Collection Period

Period: 30/03/2026 to 04/04/2026
Total posts analyzed: 337
Key voices monitored: 94

Engagement Scoring

Weighted formula:
saves×4 + reposts×3 + comments×2 + likes×1

Tiers: Viral (>95th pct), High (>80th), Medium (>50th), Emerging (rest)

Filters & Disclaimers

Language: Portuguese & English

Engagement data is approximate and based on publicly visible metrics. Rankings reflect relative performance within the monitored set, not absolute LinkedIn benchmarks.